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Hamburger Manufakturwerk GmbH grows with cooperation

The company, founded in Hamburg in 2019, will accelerate its growth in 2021. Axel Kmonitzek and Prof. Dr. Ebbo Tücking, the makers behind the manufactory, rely on cooperation with manufacturers of unique handmade products with character and soul. So far, the company has mainly made a name for itself among watch freaks - as a platform for selling watch straps for connoisseurs and those who want to become one.

For Those Who Know The Difference

Curated products and fine manufactured goods - mostly from regional production in Germany - will be more in focus in the future. The company promises its customers to be a home for the countermovement in a world swamped by hastily produced assembly line goods.

Cooperations with the F.A.Z. Selection Shop, excellent customer reviews and, last but not least, the proven Red Dot Design Award in the “Brand and Communication” category.

This week starts a cooperation with Woodland Gin, one of the world's best rated dry gins. Woodland comes from the densely wooded Sauerland region, uses mainly local botanicals and, thanks to its numerous awards, goes perfectly with the manufactory movement.

Small manufactory brands in particular benefit from the wide reach of the manufactory movement and access to a target customer base that appreciates quality and enjoys high-quality products. "The manufacture movement helps small and medium-sized manufacturers to become visible on the Internet and to reach the desired target group," explains co-founder Prof. Dr. Ebbo Tücking, who also teaches marketing at the University of Europe in Hamburg. "Many manufacturers have lost their physical presence due to the changes in stationary retail, but do not want to be present on the big platforms. The manufactory offers tailor-made solutions for this."